Suez Purchase
of Lanxess’s RO Product Line
We may be
stuck in our homes or offices in these unusual times but that hasn’t stopped players
in the membrane market from making some interesting acquisitions in the past
few months. The biggest recent news is Suez’s purchase of the RO membrane
portfolio from Lanxess. In 2019 we saw a membrane manufacturer (Dupont) buying
an OEM (Memcor), and now we have an OEM getting into the membrane manufacturing
business. I am wondering what Suez’s motives are here.
One of the
points in the July 16 press release from Suez says the acquisition will “expand
its international RO membrane production capabilities and expertise to help
meet growing global demand”. See here for full release. That implies to me that
Suez will not only use the membranes for its own RO products, but also plans to
sell these to other OEMs and end users – unless it will just be chasing the RO
membrane replacement market, which is significant. I doubt other OEMs will be
interested in buying membranes from a competitor where there are plenty of alternative
RO membrane suppliers available.
Now if Suez
is mainly targeting the membrane replacement market, that is a different story.
Lanxess has had very competitive pricing and if that pricing is sustainable,
and not just an attempt to get reference installations, Suez may be able to pick
up a good chunk of business. Not being known as a membrane company and with the
RO membrane market pretty much commoditized, I think it was hard for Lanxess to
break into the market. Now with the backing and reputation of Suez, that should
provide more opportunities to bid projects and then it will just depend on
whether the pricing remains competitive. Suez will also provide instant
references from the RO systems it sells and from replacements at existing
systems.
So now that
I have thrown this idea around a bit, I think I have worked it out – Suez plans
to use the Lanxess membranes in its own RO systems (which is a no brainer) and will also be chasing the RO membrane replacement market, but will not necessarily
be expecting to sell many membranes to other OEMs, which makes sense. This will
certainly put a hole in sales for the major RO membrane manufacturer who has
been private labelling RO elements for Suez up to now.
Metawater Purchase
of Wigen Water Technologies
I also must
mention the purchase by Metawater of Wigen Water Technologies in April. See press release. While I am an employee of Wigen, I think all would agree the acquisition will
certainly provide Wigen with the resources to pursue larger projects and grow
faster than would be possible as a small business. It is also a reasonably
seamless purchase where there are no management changes, Wigen retains its name
and operates as a subsidiary of Metawater. Aqua Aerobic Systems, which was purchased
by Metawater in 2016 has virtually no product overlaps with Wigen. So, I would
say this is one of the less controversial acquisitions in the past 12 months.
Who is next?
There are
still some smaller membrane OEMs out there ripe for the picking for larger
companies wanting to expand in the market and maybe there are some larger OEMs
hurting in these tough economic times and looking to exit the market so let’s
see what happens in the next 6 months!
The comments and opinions in this post are my own and not those of my employer.